Talk to a growth expert now: 877-398-KODI
GET YOUR MARKETING ON TRACK WITH KODI'S
EXPERT VIRTUAL CMO CONSULTING SERVICES
Kodi Consulting offers Virtual Chief Marketing Officer services to steer your team towards profitability, while providing guidance on marketing infrastructure, strategy and insights.
Need Marketing Help? Book a Call to See Why Your Campaigns Aren't Working...
KODI
Talk to a growth expert now: 877-398-KODI
GET YOUR MARKETING ON TRACK WITH KODI'S
EXPERT VIRTUAL CMO CONSULTING SERVICES
Kodi Consulting offers Virtual Chief Marketing Officer services to steer your team towards profitability, while providing guidance on marketing infrastructure, strategy and insights.
Need Marketing Help? Book a Call to See Why Your Campaigns Aren't Working...
MARKETING IS ALL ABOUT ASKING QUESTIONS
But knowing the right questions to ask is 90% of the battle.
Not sure where to start?
Get our Marketing Checklist Now
In this PDF download, you'll find checklists related to:
Tracking, KPI's and Reporting
Paid Advertising on Google Ads
Paid Advertising on Facebook/Instagram
Search Engine Optimization
Local Listing Optimization
Website & Landing Page CRO
Ad Creative
CRM / Sales Automations
General Strategy
Where Opportunity Meets Execution
The GoExpand EMS
The GoExpand EMS is a system designed to give you the tools to properly target, speak to and close new customers. Our certified Expansion Experts will assess your business, conduct workshops to craft your messaging, targeting and strategy, implement tools and assist to build your team to execute and scale.
Workshops include:
Team Structure
Demographic & Avatar Definition
Differentiation & Positioning
Offer Generation
Funnel Development
Conversion Optimization
KPI Definition
Channel Strategy
A Simplified Marketing Philosophy
Most struggling businesses find themselves overwhelmed with too many strategies, too many pieces of technology to connect, and far too little time spent on thinking through the user experience, gathering data and making strategic adjustments. The majority of the time, scaling looks very similar to a simple campaign that works, repeated hundreds or thousands of times.
01. LET THE DATA SPEAK
Most business owners can stomach a $5k/mo marketing budget. But how you confidently increase that to $50k/mo or more without data supporting a return on your investment?
02. SIMPLE IS BETTER
A compelling offer, clear calls to action, obvious and interesting creative, an optimized landing page and a solid follow up process, coupled with good data is all you need.
03. RELATIONSHIP 1st THEN SELL
“The market always finds itself.” Your competitors will be willing to spend more on the frontend, to generate profit on the back end. Being first is not the goal, but being competitive is a requirement to scale. Start the relationship, then monetize.
A Simplified Marketing Philosophy
Most struggling businesses find themselves overwhelmed with too many strategies, too many pieces of technology to connect, and far too little time spent on thinking through the user experience, gathering data and making strategic adjustments. The majority of the time, scaling looks very similar to a simple campaign that works, repeated hundreds or thousands of times.
01. LET THE DATA SPEAK
Most business owners can stomach a $5k/mo marketing budget. But how you confidently increase that to $50k/mo or more without data supporting a return on your investment?
02. SIMPLE IS BETTER
A compelling offer, clear calls to action, obvious and interesting creative, an optimized landing page and a solid follow up process, coupled with good data is all you need.
03. RELATIONSHIP 1st THEN SELL
“The market always finds itself.” Your competitors will be willing to spend more on the frontend, to generate profit on the back end. Being first is not the goal, but being competitive is a requirement to scale. Start the relationship, then monetize.
JOIN HUNDREDS OF OTHER CLIENTS
Why CHOOSE A VCMO?
KODI CMO
Coaches teach your team to be in control and independent
Pay for expertise, not man hours
Teaches your team to execute on their own
Brings industry knowledge Facilitating the right answers from your team, so you don't need to constantly pay others to do it for you
Coaching your team to BE the experts, make their own decisions and leverage our decades of world class results.
Creates Sustainability (fishing lessons)
IN HOUSE TEAM
Consultants create dependency by only giving answers.
Do the work for your team Vs. empowering them to own their work
Providing detailed TPS reports for your review instead of teaching you how to deduce insights on your own
Tell you what they would do if they were in your situation, and not necessarily explain the why
Creates Dependency (selling fish)
What Makes A Good Marketing Program?
Getting back to the basics, we want to ensure your marketing speaks to a cold traffic audience. If your campaigns can't convince someone that doesn't know they want to work with you to start a conversation, they will fail.
1
COMPELLING OFFERS
Great looking creative and a well designed landing page will struggle to get clicks and conversions without a compelling offer. To quote Alex Hormozi, your offer should be "so could someone would feel stupid saying no"
2
GOOD DATA
Without knowing your conversion ratios and costs per acquisition on a per campaign (or more granular) basis, how can you make meaningful decisions to improve and scale?
3
TESTING & TWEAKING
Getting a campaign into positive ROI requires a fair amount of testing, but things don’t stop there. Continued scaling requires testing and tweaking to find new profitable opportunities.
An increase from 1% conversion rate to 2% is not a 1% difference... It’s a 100% difference, and often the difference between success and failure of a campaign.
FAQ's
Why aren't my campaigns converting?
There's a few questions you need to ask yourself, and they become nuanced as your objectives differ, but in general, the following questions will point you in the right direction:
Is my creative grabbing peoples attention, and enticing a click? Your ads shouldn't sell your product, they should "sell the click" and intrigue someone to learn more
Does my landing page have a clear call to action without distraction? With a paid campaign, we want the user to do one and only one thing. Indecision from too many options promotes users to bounce.
Is my offer compelling enough that someone would feel stupid saying no? If you're generating leads - what is the give you're offering to take someones info. No one wants to be sold. If you're selling a product, is it entirely clear that the product and price is right for the customer?
Should I hire an external marketing agency?
This depends on several factors, and your budget and goals will largely dictate this. The main decision making factors are related to the type of agency you hire, and whether you have someone internally driving the direction of the account. Often times, many agencies, especially on the cheaper side, are "guns for hire" that will run whatever you want, to whatever page you ask them to. To take full advantage of an external agency, you'll want to ensure your strategic direction, including your offer and funnel are dialed before hiring an external agency. That being said, there's plenty of benefit in doing so, as you're able to leverage the expertise of several specialists without needing to cover a full time salary of each.
What Does a Marketing Test and Campaign Launch Look Like when leveraging an external agency?
If your agency is ready to run ads day 1, run away. Every companies offer, branding, funnel, creative and objectives differ, and often times people run through 3, 4 or 5 agencies with the same issue - things aren't converting. Look for an agency that will take its time to get a solid understanding of your operation and objectives and tailer a plan of action specifically to you. The money spent in upfront planning will pay dividends down the road as your campaigns launch.
Month 1: Strategy and analysis
Month 2: Setting up of software & processes
Month 3: Build out of creative & funnels
Month 4-6: $1,500 - $5,000/mo in ad spend for testing and optimization of marketing and sales process
Month 6+: Test, tweak, scale, optimize, and repeat
FAQ's
Why aren't my campaigns converting?
There's a few questions you need to ask yourself, and they become nuanced as your objectives differ, but in general, the following questions will point you in the right direction:
Is my creative grabbing peoples attention, and enticing a click? Your ads shouldn't sell your product, they should "sell the click" and intrigue someone to learn more
Does my landing page have a clear call to action without distraction? With a paid campaign, we want the user to do one and only one thing. Indecision from too many options promotes users to bounce.
Is my offer compelling enough that someone would feel stupid saying no? If you're generating leads - what is the give you're offering to take someones info. No one wants to be sold. If you're selling a product, is it entirely clear that the product and price is right for the customer?
Should I hire an external marketing agency?
This depends on several factors, and your budget and goals will largely dictate this. The main decision making factors are related to the type of agency you hire, and whether you have someone internally driving the direction of the account. Often times, many agencies, especially on the cheaper side, are "guns for hire" that will run whatever you want, to whatever page you ask them to. To take full advantage of an external agency, you'll want to ensure your strategic direction, including your offer and funnel are dialed before hiring an external agency. That being said, there's plenty of benefit in doing so, as you're able to leverage the expertise of several specialists without needing to cover a full time salary of each.
What Does a Marketing Test and Campaign Launch Look Like when leveraging an external agency?
If your agency is ready to run ads day 1, run away. Every companies offer, branding, funnel, creative and objectives differ, and often times people run through 3, 4 or 5 agencies with the same issue - things aren't converting. Look for an agency that will take its time to get a solid understanding of your operation and objectives and tailer a plan of action specifically to you. The money spent in upfront planning will pay dividends down the road as your campaigns launch.
Month 1: Strategy and analysis
Month 2: Setting up of software & processes
Month 3: Build out of creative & funnels
Month 4-6: $1,500 - $5,000/mo in ad spend for testing and optimization of marketing and sales process
Month 6+: Test, tweak, scale, optimize, and repeat
Can't recommend Mike and his team enough. Not only has our revenue grown substantially, but his guidance, expertise and genuine care for our success has made the experience fantastic. Highly recommend.
Matt Fuller | Insight Picture Co
Kodi Consulting was amazing to work with! They always respond quickly and have great solutions for my business!
Kevin Conners | Wolf Royalties
I've worked with Mike for several years and continue to do so. Professional, fast, and fair. His firm is also one of the few agencies that can develop and execute artistic and strategic game plans. Highly recommended.
Elias Corey | Fighter Pilot Supps
